Who we are
Suggested text: Our website address is:
https://debebe.vamtam.com.
Introduction
Samino is an online kidswear brand based in Dubai, United Arab Emirates, operating through samino.ae.
This Privacy Policy explains what personal information we collect from you, why we collect it, how we use it, and what rights you have under UAE law.
We are committed to handling your information with the same care we put into every product we make. Honest. Transparent. No unnecessary complexity.
This policy applies to all customers, website visitors, and anyone who interacts with Samino through our website, email, or WhatsApp communications.
WHO WE ARE
Data Controller: Samino Website: samino.ae Email:
contact@samino.ae
If you have any questions about how we handle your data, you can contact us directly at the details above.
THE LAWS WE FOLLOW
Samino operates in compliance with:
UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and its implementing regulations.
This is the primary federal data protection law governing how businesses in the UAE collect, process, store, and share personal data.
WHAT PERSONAL DATA WE COLLECT
We only collect data that is necessary to run our business and serve you properly.
When you place an order, we collect:
- Your full name
- Your delivery address in the UAE or GCC
- Your email address
- Your phone number
- Your payment method details (processed securely, not stored by us)
- Your order history
When you sign up for The Samino Letter, we collect:
- Your first name
- Your last name
- Your email address
When you browse our website, we automatically collect:
- Your IP address
- Browser type and version
- Pages visited and time spent
- Device type
- Referring website
When you contact us via WhatsApp or email, we collect:
- Your name and contact details
- The contents of your message
When you participate in our community or UGC campaigns, we collect:
- Any content you voluntarily share with us, including images and written feedback
We do not collect sensitive personal data such as health records, financial account numbers, passport numbers, or national identity information beyond what is required for delivery verification where applicable.
HOW WE COLLECT YOUR DATA
We collect your data through the following means:
Directly from you when you place an order, create an account, sign up to our newsletter, contact us, or voluntarily share content with us.
Automatically through cookies and tracking technologies when you visit samino.ae.
From third-party platforms such as payment processors, delivery partners, and analytics tools that we use to operate our business.
WHY WE COLLECT YOUR DATA AND OUR LEGAL BASIS
Under UAE Federal Decree-Law No. 45 of 2021, we are required to have a lawful basis for processing your personal data. Below is a clear explanation of why we collect each type of data and the legal basis we rely on.
To process and fulfil your order: Legal basis: Performance of a contract. We cannot deliver your order without your name, address, and contact details.
To send you order updates and delivery notifications: Legal basis: Performance of a contract and legitimate interest. You need to know where your order is.
To send you The Samino Letter and marketing communications: Legal basis: Your consent. You opt in at the point of sign-up. You can withdraw consent at any time.
To improve our website and understand how customers use it: Legal basis: Legitimate interest. We analyze aggregate browsing data to make our website work better.
To comply with legal obligations including UAE tax and consumer protection requirements: Legal basis: Legal obligation.
To respond to your enquiries and resolve complaints: Legal basis: Legitimate interest and performance of a contract.
HOW WE USE YOUR DATA
We use your personal data for the following purposes:
Processing and fulfilling your orders. This includes preparing your order, arranging delivery, and communicating with you about your shipment.
Sending transactional communications. Order confirmations, delivery updates, and exchange or return communications.
Marketing communications. If you have opted in, we will send you The Samino Letter and occasional product updates. We do not spam. We do not sell your email address.
Improving our products and website. We review aggregate data to understand what our customers need and to improve the shopping experience.
Customer service. When you contact us, we use your information to respond to your query and resolve any issues.
Legal and compliance purposes. We may need to retain certain records to comply with UAE commercial, tax, or consumer protection law.
WHO WE SHARE YOUR DATA WITH
We do not sell your personal data to anyone.
We share your data only with the third parties necessary to operate our business. These include:
Delivery and logistics partners who fulfil and ship your orders within the UAE and GCC. They receive only the information needed to complete delivery.
Payment processors who handle your payment securely. We do not store your card details. Payment processing is handled by our payment gateway provider in compliance with PCI-DSS standards.
Email and WhatsApp service providers we use to send The Samino Letter and transactional messages. These providers are contractually bound to handle your data only as instructed by us.
Website analytics providers who help us understand how visitors use samino.ae. Data is used in aggregate form where possible.
Legal and regulatory authorities if we are required by UAE law to disclose information.
We require all third parties to handle your personal data securely and in accordance with applicable UAE data protection law.
INTERNATIONAL DATA TRANSFERS
Samino is based in Dubai, UAE. Some of our third-party service providers may be based outside the UAE, including in countries within the GCC or in the European Union.
Where we transfer your data outside the UAE, we ensure that appropriate safeguards are in place as required under UAE Federal Decree-Law No. 45 of 2021. This includes using service providers who commit to equivalent data protection standards.
HOW LONG WE KEEP YOUR DATA
We keep your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by UAE law.
Order data: Retained for a minimum of 5 years in compliance with UAE commercial record-keeping requirements.
Marketing data: Retained for as long as you remain subscribed to our communications. When you unsubscribe, your data is removed from our marketing lists within 30 days.
Customer service records: Retained for 2 years from the date of resolution.
Website analytics data: Retained in aggregate form for up to 2 years.
YOUR RIGHTS UNDER UAE LAW
Under UAE Federal Decree-Law No. 45 of 2021, you have the following rights regarding your personal data:
The right to access your data. You can request a copy of the personal data we hold about you.
The right to correct your data. If any of the information we hold is inaccurate or incomplete, you can request that we correct it.
The right to delete your data. You can request that we delete your personal data where there is no lawful reason for us to continue holding it.
The right to object to processing. You can object to us processing your data for marketing purposes at any time.
The right to restrict processing. You can request that we temporarily stop processing your data while we address a complaint or accuracy dispute.
The right to withdraw consent. Where we rely on your consent to process your data, you can withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
The right to data portability. You can request that we provide your data in a structured, commonly used format.
To exercise any of these rights, contact us at contact@samino.ae. We will respond within the timeframe required under applicable UAE law.
If you believe we have not handled your data correctly, you have the right to lodge a complaint with the UAE data protection authority.
CHILDREN'S PRIVACY
Samino sells products for children aged 0 to 6. Our customers are parents and guardians, not children.
Our website is not directed at children. We do not knowingly collect personal data from anyone under the age of 18.
If you believe that a child has provided us with personal data without appropriate parental consent, please contact us immediately,and we will take steps to delete it.
COOKIES
Our website uses cookies to improve your browsing experience and to understand how our site is used.
Essential cookies: Required for the website to function. They enable basic features like your shopping cart. These cannot be turned off.
Analytics cookies: Help us understand how visitors use samino.ae. This data is aggregated and anonymous.
Marketing cookies: Used to track the effectiveness of our marketing and to show relevant content. These are only used with your consent.
When you first visit samino.ae, you will be given the option to accept or manage cookies. You can change your cookie preferences at any time through the cookie settings on our website.
You can also control cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.
MARKETING COMMUNICATIONS
We send marketing communications only to people who have opted in.
The Samino Letter is a weekly note from the founder. It contains fabric education, parenting thoughts relevant to UAE life, and occasional product updates. It is not a promotional blast.
You can unsubscribe from The Samino Letter at any time by clicking the unsubscribe link in any email or by contacting us directly. We will remove you from our list within 30 days.
We do not add people to marketing lists without their consent. We do not purchase email lists. We do not share your email address with other brands for marketing purposes.
HOW WE PROTECT YOUR DATA
We take reasonable and appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, destruction, or alteration.
Our website uses SSL encryption. Our payment processing is handled through PCI-DSS-compliant providers. Access to customer data within our business is restricted to those who need it to do their job.
No method of data transmission or storage is completely secure. If you have reason to believe that your data has been compromised, please contact us immediately.
LINKS TO OTHER WEBSITES
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We recommend that you read the privacy policy of any website you visit.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable UAE law.
When we make significant changes, we will update the Last Updated date at the top of this page. For material changes, we may also notify you by email.
We encourage you to review this policy periodically.
If you have any questions, concerns, or requests related to this Privacy Policy or how we handle your personal data, contact us at:
Samino Email: contact@samino.aeWebsite: samino.ae
We aim to respond to all enquiries within 5 business days.
